The story of your brand in Photography.
Capture the essence of you, your team or your business. What are typical accessories you use – what is your way of thinking? It’s important to capture the character of the individual or the story behind your brand.
As you might now, it’s not easy to replace yourself in the customers chair. But that’s exactly what commercial photography does.
What does the customer think, what does the image do to him? How does your brand influence the customer by showing one image.
That’s my personal approach on every mission. Yes, it’s a mission for me to capture the essence of your brand – subtle or obvious.
Are you thinking about the next step in your business? Let’s talk!
2. Portrait Photography
Who’s the boss? Hm. Don’t start with this. Ok. Let’s go. Show your team! Who are we? Who are you? Show your customers the people they are dealing with. It’s scientific proven that people can relate themselves more to a brand that is showing other users – then brands who don’t show any people using their product.
For multiple reasons showing off your team has a positive influence on trust – reliability to your brand and your product.
So, let me take you to a the setting you daily work in an capture your character, personality and your brand environment.
The Portrait Project
It’s a challenge to capture character – or to create a different kind of person then the person in real life. I started to capture friends and family. It is an ongoing project that someday I will make public.
Portrait photography for Portrait Project.
3. Event Photography
Capture the moment. And make sure the bunch of photos reflects on the sphere of the event. These photos are often used for social purposes. ‘Tag your friend’ is often an extra. So, I make sure all of the participants are included. Yeah, so it can be that these individuals want a new profile picture: why not?
Event photography is challenging because you can’t re-do the moment. And I make sure I don’t blend into the crowd, because nobody wants a camera in their face.
Mostly I shoot with a optical zoom lens so I can step back and still take great photos.
Editing your photos is also included – mostly the next day. I try to edit minimal and connect with your brand or person – because you can over-edit. I love color accents. I do add color in editing – but keep ik as natural as it is.
→ Hire me for your next event.
4. Content distribution
What’s next? What purpose does these photographs have? – Obviously the answer on this question has already been written in the previous steps. But how do you show my work on your website, socials or print?
With many clients, we talk about this next step. It’s important to know what purpose each photo has. Too many brands are putting a photographer in action without any research on ‘what kind of distribution / meaning the batch of photos has. I do think about opportunities and the purpose on each click.
5. Immo, B&B and Hotel
I believe in simplicity and showing rooms and spaced in its purest form. With a wide angle objective you can reach more depth – and no extreme editing is necessary.